It allows you to make home videos, combining multiple clips, inserting photos, adding transitions, applying a soundtrack, and using other effects. If you’re in the process of transforming something, whether it’s your brand, a client project, or an office renovation, consider sharing before and afters through video. FAQ pages can get a little boring, so liven things up a little with video. Are you working on a big project or a creative task that takes an extended amount of time? Some video making tools like Wave.video come with a built-in stock footage library. sexy Videos. Include your email address to get a message when this question is answered. Bring in an industry expert or a peer and ask them questions that would benefit your audience. Add Transitions and Filters. People love seeing spaces, especially those of creative people. This article has been viewed 161,669 times. What better way to launch a product than to show all of its features and demonstrate how it works in a video? That depends on what you want your camera to be able to do, but I would go with a Canon 600 or 700D for starters. Try to zoom in as little as possible when you're filming your video because when you zoom in the pixels get bigger making the quality a lot worse. If you can do well with Viva Video, use that. 14  |  Unbox something or share a product review. To delete the segment before or after the cut, drag down the unwanted section. Do you have a long list of ideas, tools, or tips? Astonishingly, more than 1 billion users view several hundred million content hours daily on YouTube. A more specific how-to looking at a key area is likely to do better than a general title. Even if your competition/giveaway takes place on social media or your blog, you could film the results or reveal the winner in a video. % of people told us that this article helped them. If you want more specific ideas to what you are filming watch Youtube content that looks how you want your video to look, then pay attention to how they film their videos. 29 | Commentate on an event . People usually think of incredibly involved, over-the-top ideas when they think of stop-motion videos, but they don’t have to be all that complicated. 38  |  Share survey results. Cleverly share your account of the story through video. Storyboard or sketch your ideas down to get a better picture of how your video is going to turn out. If you have a launch or an exciting announcement coming up, consider sharing a video with a hint to build excitement among your audience. However, use discretion on this one and be sure to get the permission of the people you film before you post the video and share it. Editing the videos: Download a editing program. If you aren't going for the D.I.Y. Unbox them or review them in a video. Because really, who doesn’t love a fun, animated character like those in the Dumb Ways to Die commercial? Then, speed it up and share it with your audience. A good one to start with is the rule of thirds. 31  |  Share your opinion on a popular topic. I’ve rounded up 40 easy, engaging video content ideas to help get your creative gears turning. We all love to step inside someone else’s shoes, so share what a day-in-the-life of your business looks like. 19. Not only is this much more engaging, but a firsthand testimonial is also much more personable and relatable. Do you need feedback on a certain topic? If you're not in such a lucky position, then you need to think carefully about the exact content, or angle, for your video. Film in a room with many windows or outside when it's sunny. If you do not save your video, it will be lost in cyberspace forever! Have your audience ask you questions and answer them in a video. All tip submissions are carefully reviewed before being published. We will talk about it in more detail in the next section. And that’s where this post comes in. Some phones allows you to activate a grid on the camera app. Edit your video down to only what it needs to have in it. And here’s another insider’s tip: Once the cameras are rolling, the video-making process is actually pretty straightforward. If you’re on the production-side of a video and you’ve come up with a clever idea, you might just have a viral hit on your hands. Have you created videos for your business? Even though we’re all pretty adept at capturing content these days, it can feel nerve wracking to take your place in the director’s chair if you’ve never “officially” shot video before. Create a video to show the making of your product over time and all the steps that went into it. Even with helpful video tools out there like Animoto, many of us struggle to come up with simple ideas for video content that would appeal to our audience. Share a brief overview of your business, how you got started, what your values are, what your mission is, etc. If so, what type of video did you share and what was your audience’s response? Instead of sharing a typical product demo or how-to, consider making your video a little more entertaining by showing people what not to do. This article has been viewed 161,669 times. Never ramble on about random things. This might just be the most difficult to produce but it has the most potential for shares and engagement. Get a camera. I don't have a special camera, so how can I make my video look really good without it? While it may seem like unchartered territory, you might be surprised at how fun and simple these videos are to carry out and you’ll be even more surprised at the reaction of your audience. If you offer a service, you might show clips of your process and share the final result. Get straight to the point! You may get rude or obnoxious messages if you post your video on a video-sharing website. Make sure there is good lighting. Sometimes you just need good videos that you can turn around fast and for free (or at least fairly cheap). If you really can’t stand to see another ad again, then please consider supporting our work with a contribution to wikiHow. The videos people do not watch are the ones where it is all one shot and they see the person turn on and turn off the camcorder or phone. Do you have exciting news to share with your audience? We’ve all been guilty of losing track of time on YouTube at least once, because videos are easily consumable, very addicting, and highly entertaining. You can get creative with this one and think of it as your opportunity to take part in a Saturday Night Live skit. With DubSmash as inspiration, find a preexisting video clip and switch out the words to make it relate to some aspect of your business. A selfie stick is a good idea especially if you are making a personal movie or a vlog. A good camera or a good rig for streaming games ensures your video feels more like a quality production. Also, try to get a stand. What is a good stand to use for filming using my phone? This idea plays off of the stop-motion idea I shared above and can be a simple, engaging way to roundup information or demonstrate progress. People love creative twists on new, relevant topics, so use that to your business’s advantage. What apps can I use to edit videos on an Android device? You may want to install a program like iMovie to use. Share your screen with your audience and walk them through a simple tutorial. Roundups are popular within blog posts, so why not take the same approach with your video content? This works especially well on live-streaming platforms like Periscope or in webinars. If the video is published on Vimeo or YouTube, there is a high likelihood of receiving feedback. To create this article, 44 people, some anonymous, worked to edit and improve it over time. Get iMovie . Select the video from the event library at bottom, then select portions of video by dragging across … If you just want to trim a video or cut out a clip, you can use the Photos application. Just like a sportscaster would give a play-by-play of a football game, commentate on an event. What is the best Canon camera that is not very expensive? In our minds we often “see the whole thing” from opening title to … Think of it as an opportunity to play the role of a news anchor. It depends on your need. Once all the points are sorted out, you can create an outline which helps you to clear up the minds and make your teaching content more precise or distinctive. wikiHow is where trusted research and expert knowledge come together. Use a video tool like Quicktime to record a demonstration or how-to on your computer. First, plan out what kind of video you want to make. And using good editing software can make your content look its best. "If you find something that lots of people want to know, and no one has already made a film of how to do it, then that's a great title for a 'how to' film," says Laidlaw. To cut out a segment in the middle, make a second cut and drag down the section between the splits. Do you work with a team of people? As a good marketer, it's vital that you learn basic video editing as soon as humanly possible. That said, you'll probably want to edit. wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. But it producing videos can be a little overwhelming, can’t it? My hope is that you’ll find a few ideas to implement and as a result, bring your business more exposure. So please edit it down to only what the video needs to survive. It’s also super simple to produce; just set your video camera on a tripod, find a blank wall to hang up your board, and record. References. This may seem like an obvious rule, but it's easy to forget. Video platforms like YouTube (and more recently, Periscope) are easily the world’s greatest time-wasters. Learn more... Have you ever tried to make a home video with your camera but it just didn't turn out the way you wanted it to? Video holds a lot of potential for interaction, engagement, and shares for creative businesses. To make a video shorter, scroll along the Timeline and indicate the place where you want to make the first cut. Do you have an engaging story to share that relates to your business? The only way to make videos is to start making videos. Here are a few of the components that make a good video: Good lighting: “Let there be light” remains one of the oldest phrases ever. Thanks to all authors for creating a page that has been read 161,669 times. Try using iMovie and wait a couple of seconds for the camera to settle before you start filming. We use cookies to make wikiHow great. Depending on your reasons for making the video, you may want to invest in a high-quality camera to create a professional-looking project, or you may want to use whatever is available for a cheaper option. Have them answer some fun questions or tell a story. Vimeo. aesthetic, one way to make a cheap camera still look good is to focus on keeping the camera level, using a tripod or other flat surface. A good mic ensures people can hear what you’re saying and sound like a jet engine warming up. And for that reason, it’s one of the best visual marketing tools you can use. Hav… Ask random people in public for their feedback and record their answers. This idea takes a little boldness and creativity, but it has the potential to catch people’s attention. The good news is that there is a slew of great software/ apps to help you, and they are super easy to learn, but you will have to commit some time to learning the basics of editing. Conduct an experiment or demonstration to prove or disprove something and film it. Get creative (and get permission before using someone else’s video). Videos make for eye-catching social media posts/ads: Audiences can read, watch, and listen, so video can engage them in a different way than static imagery. Move the camera from left to right, although don't make it too shaky. Whether you have a new product in the works or you’re in the middle of a new product, invite your audience behind-the-scenes for an exclusive look. Practical Inspiration vs Your Muse. PowerDirector works well, but if you have a hybrid computer/tablet, it will crash. For example, "How To: Use This Software to Make a Flow Chart," might pro… There’s something about drawing and demonstrating a concept on a whiteboard or a chalkboard that’s appealing, even if the person writing on it doesn’t have great handwriting or illustrations. Twelve Helpful Tips for Shooting Great Video Use manual focus if your camcorder has it. Take your customer feedback out of quotations and produce a quick interview. Set up your camera and film your progress over time. Do you have a competition or challenge going on in your business? Tap the Scissors button and split the video in two. You can also watch movies and see how, and also making the scripts nice and looking like a character would say in a movie. I help businesses create a stunning first impression online. Pressmaster . Last Updated: May 13, 2020 Is there something big going on in the world that applies to your industry or is there something new going on in your industry? ALWAYS do a short test video before recording the content. Hey there, I'm Lauren Hooker! As far as editing goes, there are some great movies that don't have any edits at all, like Warhol's Vinyl or Snow's Wavelength. Wolfgang Langer. 29 Places to Find Free Stock Footage for Your Videos. wikiHow is a “wiki,” similar to Wikipedia, which means that many of our articles are co-written by multiple authors. And if you enjoyed these ideas and want to learn more about how you can use visuals to increase engagement and sales for your business, be sure to take a look at our newest Elle & Company course! Pick an interesting topic! The rear … You could even roundup your most recent projects and give your audience a look at your portfolio. You may even exaggerate a little to make it more engaging. So all you need to do is type in your search and choose a clip or image you like the most. Videos like this are great for a home page or about page on your website. Which is why Youtube is also the world’s greatest overnight-success-maker. Plus, videos play automatically on some channels like Facebook. If you’re going for the classic home-video look, something as simple as a Flip camera (which, given it’s size and price, the result should suffice) will work. Check out free or low-cost editing programs online. If you want to upgrade your audience’s viewing experience, the person behind the camera should have steady hands, or you should use a tripod. Whether you impersonate a celebrity, co-worker, or competitor, think of ways that you can cleverly tie it into your business and entertain your audience. If you do go this route, be sure to act quickly and strike while the trend is still hot. Actions speak louder than words. If you want professional editing and effects, use a professional editor. And for good reason. No one wants to see the grass grow. This article will show you how to make good videos that you may share with the world! Share them in a quick video and post it on social media. You should probably place the camera at or above shoulder height. Just like a sportscaster would give a play-by-play of a football game, commentate on an event. Get creative (and get permission before using someone else’s video). There’s something in all of us that loves getting the inside scoop. Then, share it on social media to create interest about the post and drive traffic back to your site. How to make a good video using iPhone 4 camera? Well you're in luck! cottonbro. “When I discovered YouTube, I didn’t work for 5 days.” - Michael Scott. Maybe you’ve already conducted a survey for your business. Polarizing content is often the most shared. Always Use the Back Camera. The trick is simply overcoming the initial hurdle that delays a lot of great projects. Pressmaster. Instead of keeping the results to yourself or sharing them in the text of a blog post, get creative and share them in a video. Yes, of course! But, for anything more complicated, you’ll want to use iMovie. Even without a good camera, you can make a great video. As a matter of fact, studies show that a whopping 78% of us watch videos online every week and 55% watch videos online every day. By signing up you are agreeing to receive emails according to our privacy policy. 33  |  Film a competition or the results of a competition. You might also want to check these websites with free stock footage. Have you uncovered some helpful tips or tricks that would benefit your audience? Without light of any kind, people clearly wouldn’t be able to see anything — though good video depends on more than just seeing the subject. If your video includes … Take quick photos of something in action and compile them together in a video creator like Animoto to achieve that same stop-motion effect. cottonbro. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/c\/c1\/Create-a-Good-Video-Step-1-Version-3.jpg\/v4-460px-Create-a-Good-Video-Step-1-Version-3.jpg","bigUrl":"\/images\/thumb\/c\/c1\/Create-a-Good-Video-Step-1-Version-3.jpg\/aid617973-v4-728px-Create-a-Good-Video-Step-1-Version-3.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"