Consider Stephen Covey’s business advice – First things first. This is a wealth of information, nicely written, very useful. trailer <<6C7B2E5CE93E4DB29A1E5DC59B8CC392>]/Prev 47342/XRefStm 1161>> startxref 0 %%EOF 80 0 obj <>stream So useful and informative tips. Are they prepared to be on camera? Who needs to be involved in the approval process of your video? The Ultimate Pre-Production Checklist for Your Videos Are you working on a company video? Even if you don’t plan on developing a detailed storyboard (you should…) it’s still a very valuable exercise to write down the structure of your video. I suppose that if your concept is epic enough then you could slap a logo on just about any idea and realize some benefit. Tripod. It could save you from a world of pain and money. The storyboard takes your concept or idea and considers any or all of the following: This is the step where you determine the style, the flow, the length (more on this step below) and the structure of your video. Some things to consider before the folks with cameras arrive: Location Scouting – Where are you going to shoot and what challenges do you have there? ‘Having a video up on your website’ or ‘keeping up with your competitors’ are not business objectives. Before hitting the accelerator make sure to grab a pre-production checklist for your upcoming tasks. Also, determine if the script will be read entirely by interview subjects or if a … 48 0 obj <> endobj xref 48 33 0000000016 00000 n For this, a ‘storyboard’ is created to outline the various sections of your video. Checklist of Video Production Gear. How do you want people to feel after they’ve watched the video? How long do you need to get to the point of your video? You Film Production Checklist. It is blocking the text with no way of disabling it. Camera, Audio, Lights, Director, Production Assistants, Grip for special equipment, Teleprompter operator? Do you need special equipment or props or products for the shoot? Video Production Cost – 35 Factors with costs explained. This is the stage where the concept and messages come together in a coherent plan that gets approved before any camera ever gets turned on. Have they rehearsed their lines or will they be using a Teleprompter? – Another essential tool in editing, the Scene/Take log gives you a better idea of where every piece of footage that… D id you finally get the green light? A storyboard is also a tremendously valuable tool for accountability. Rise and Grind: Video Production Checklist Inkosi December 30, 2020 No Comments 2 views 0 likes Man hands holding movie clapper.Film director concept.camera show viewfinder image catch motion in interview or broadcast wedding ceremony, catch feeling, stopped motion in best memorial day concept. VIDEO PRODUCTION CHECKLIST. A broadcast audience is very different than an audience on a professional business portal and different again from someone viewing your video on a mobile device. [���1��2T*�ocA�y!��9�]uy���i�ǣQ+G�0�Dŏ��Dz�a�A�.7�dQޏWJ?8Y^�%(;n ̜sɧX~aV�I��7Ԕ��ڝ��k��3�Ã5\�炠�d"k� ؟��׸`���#�n&a�E>�+�Q|�ʠ;���*�7HvT�KX���U������?���#��������ݡ�^ݣ+!��:��:jh^VN Fb#Mn��\�J�t��})f����>�n`����M���p�&����L���9,�����l���s�����> ��㰄�qh�ڧ�-g�|ʥH`��V�����V81�֪�^��F5 q��-�>� ڞ��5l�bpQ�rS�z���¸d(�e��RJ!��.�>�0j�/�:� Planning to create some video content for your organization but not too sure where to start? Knowing the answer to this question will help you determine answers to the next steps in the production process. If you are unfamiliar with video production costs check out our video production cost calculator – it will give you an idea as to what different quality levels of video production cost, then…, Find a video similar to what you are considering and ask potential video production companies “What would a video like this cost to make?”. This week on the Reel Rebel, Stephen Schweickart briefly covers just a few reasons why pre-production planning and creating checklists is so important to ensure you have a successful video shoot. The first thing you need to create a video is a way to record it. 0000036351 00000 n Streamline video or photo projects with these production templates and documents. Printable Video Production Checklist. What’s the ‘big idea’ behind that will get people to actually watch your video. Pre-Planning Required Before You Contact A Production House. You can’t ask your production company when the video is finished why something wasn’t included during shooting if it wasn’t included in the storyboard. Video Pre-Production Checklist Script – A script is a crucial first step to help you clarify and stay on point, as well as secure compliance pre-approval. In the following film production checklist, I broke the filmmaking process into 65 steps. 2. 0000036612 00000 n Your email address will not be published. Shot List Template. There’s little point in discussing video with anyone if you can’t communicate a budget because it’s impossible for anyone to know how much effort is required to produce the video. Post-production involves video editing, wherein you also add special effects, music, and titles. Shorter seems riskier because you have to leave things out and narrow down your message to a very few key ideas. Shorter is better, but shorter is also harder. What happens if it rains/snows/hurricanes? Talent or Presenters – Who is on on camera? Before you start filming, pre-production is a vital step. 0000030530 00000 n The pre-production checklist. Read this checklist to prepare everything you need for filming. Video Production Companies – The Evolution of an Industry. Pre-production involves planning, script-writing, securing financing, scouting locations, and hiring talent and crew. Do they look powerful or weak? It can be pretty daunting experience with all the video jargons and technical requirements. Consider the following before you start your next video project: The challenge with the pre-production phase of a video project is that while it’s the most important phase of video production it’s also the hardest to cost-justify. This step typically requires both research and courage. Technology has … Make sure you have a defined goal. Who needs to approve the video and where do they get inserted into the process? Kind in mind, we’re still not getting ‘creative’ yet…. So… back to earth, the vast majority of marketing video production concepts are driven by both practical and creative imperatives. 3. If the video production company you are talking to doesn’t ask this question then you may want to consider a second opinion. 0000000956 00000 n Every business video ever made, has, prior to release, been sent to at least one colleague accompanied by the question ‘What do you think of this video?’ Why wouldn’t you give the storyboard the same due diligence? Many thanks for sharing them all. With so many factors going into your Chicago video production, many things can be overlooked. What should they be wearing? Our Orlando video production company runs through a checklist to make sure we have all of our equipment lined up and in order so that your project is free of any chaos! Shooting a Video: Pre-Production Planning Checklist. Equipment – What type and how many cameras do you need? � -� � endstream endobj 49 0 obj <>/Metadata 3 0 R/Pages 2 0 R/StructTreeRoot 5 0 R/Type/Catalog/ViewerPreferences<>>> endobj 50 0 obj <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageC/ImageI]/XObject<>>>/Rotate 0/StructParents 0/TrimBox[0.0 0.0 396.0 612.0]/Type/Page>> endobj 51 0 obj <> endobj 52 0 obj <> endobj 53 0 obj <> endobj 54 0 obj [/Indexed/DeviceRGB 1 57 0 R] endobj 55 0 obj <>stream When you are planning to shoot a video, pre-production is important before you pick up the camera and start shooting. What are the things that you need to tell your audience that will resonate with them and what do you expect them to understand AND remember after they have watched your video? To showcase your company as being environmentally responsible? Marketing Videos – 32 Types That Every Business Should Consider. Follow a clear process for all your video marketing. Production is that act of recording the video. 0000004658 00000 n Script/Narration:  What is being said by whom on-screen or as voice-over? 0000014079 00000 n They will examine many hours worth of footage and select the best takes to use in the final video. 0000004380 00000 n 0000004545 00000 n With the help of a shot list, you … If you don’t circulate the storyboard and schedule to the folks involved in approving/blessing the video you may be in for a shock when they tell you that you’ve left something out or you have not represented the material the way they would have liked. This is so perfect for advertising and marketing as a whole. h�bbbd`b`` 0000041059 00000 n 0000002903 00000 n Whose input and perspective would really be of value in the planning process? Are you promoting a product or service, are you promoting your company or are you trying to help your potential customers understand a vexing problem that you know they experience? This post was created to provide the reader with a tool for planning a video production as well as to give the reader an appreciation for the many elements and tasks associated with the creation of a marketing video. All are an essential part of ensuring investment in video content is money well spent. Video is a powerful storytelling tool and one of the most dynamic forms of online content. > … 0 s�J� endstream endobj 56 0 obj <> endobj 57 0 obj <>stream Size: 108 KB. There are many different types of videos that you can create to promote your product or business and there are many factors and costs that go into the production of a video. Marketing is the process of communicating the unique value of your product or service to a specific audience. static1.squarespace.com. There are a tremendous number of moving parts in video production and as a result there are a tremendous number of things that can go wrong (something will…). h�b``�e``�� K�P3�0p,``0@��bI>�v�����kY��n��)�28"WX,*¯�|m ���^���020����jp�Y�gBDv �I endstream endobj 79 0 obj <>/Filter/FlateDecode/Index[5 43]/Length 20/Size 48/Type/XRef/W[1 1 1]>>stream Even small shakes can … Story is the most vital element of your video. Are they aware of your product? A well written storyboard holds everyone involved accountable. 0000021482 00000 n What does your audience care about and how does your product or service relate to those concerns? necessary? (A lot, as it turns out) … but who wants to pay for ‘planning’? this is great! That’s tough to do. What do you want to happen when people finish watching your video? Putting it ‘up on your website’ may or may not move the dial. If you want your video project to succeed, consider the following critical tasks that go into the pre-production phase: What questions should you consider as part of your video planning checklist? You can actually do this step first to take the hassle out of the many parts involved in creating a video. Do you use voice-over to support what is being shown? Write your budget. The changing face of the corporate video production industry. Do you have all of the right lights, lenses, audio equipment, jibs, sliders, reflectors, tools, power, etc. The share button isnt so bad…. (The answer here is almost always ‘yes’….) Knowing all the important stages in production is necessary in order to have a great outcome. Lack of clear focus is the principle reason why business videos fail. That said, the execution of most uber creative ideas never realizes the giddy expectations imagined at conception. In fact, prices have dropped so much that you can now shoot a professional video … A video post-production checklist will help you make sure you have all the details worked out. Production of your corporate video is an important process. 0000014054 00000 n Great post! When is shooting scheduled to start and how much time is required for everyone to set-up? About these filmmaking templates This database of free film production templates and filmmaking documents are dedicated to making sense of the various, oftentimes confusing, facets of the filmmaking process. Or are you trying to sell to your best audience – existing customers? And, with the help of a great production company, videos can never be better. LENS: A camera is nothing without a lens. Whether it’s video production for a full-featured film, a short film, television commercial, or a music video, it’s a process that requires structure, collaboration, and a strong sense of direction. 0000013334 00000 n Before jumping into the production of any video, it’s important to … The courage part comes in when you have to consider and narrow down ‘personas’ of the people likely to buy your products. On large conceptual projects we often hold facilitated story planning meetings with a range of people associated with the project to ensure that we are getting all relevant perspectives on the project. The written video script is a key part of pre … The better the collaboration, the better the outcome. Schedule– – Does your storyboard include a shot list and schedule that lets everyone know when to arrive and how long each scene or shot is going to take? 0000002440 00000 n For video production, different budgets fit different needs. Obviously some steps will be more challenging than other steps. It’s the most potent element that makes the imagery rich … Knowing  the demographic and psycho-graphic makeup of your target audience is important? 0000001161 00000 n 0000004434 00000 n What type of video is best to achieve my business goals? The size and scope of your video project will determine how many meetings and how many people are involved in the video production process. If you don’t follow a logical planning process, you’ll fail… every time. Are they interested in your product? What specific problem am I trying to solve and how do I communicate our solution to that problem? Are as short as possible while containing all the necessary information. From there you need to flush out the video in detail (typically by scene). This becomes much more important in large organizations. 0000013612 00000 n Unfortunately, it’s very difficult to charge for ideas so they typically get wrapped up in execution costs. Video Production Checklist. In fact, some projects (i.e., recording an expert talking-head for training purposes) can be quite straightforward and only require a few of these steps. (“OK!, how about this… we film a thousand multi-coloured French Poodles chasing Lady Gaga down the Champs Elysees… ?”), You’ll  have to do some research if you have no prior experience with video production but at the end of the day you, or someone you report to, definitely has a budget for your video project. �e�J What are the needs, preferences and biases of this audience? A ‘treatment’ is a summary of how you realize that idea. By ‘message’ I mean what are the three to five key ideas that you need to communicate to your audience? But as online attention spans continue to shrink, ‘shorter’ should definitely be the target. 0000001482 00000 n It’s relatively easy to cost-out crew, equipment and editing time, but how much is an idea worth? If you don’t have a great idea for your video AND a solid shooting plan in place, no amount of production or post-production expertise and experience will save your project. Are cut in a way that makes the video easy to understand and follow. Great tool, and of course great ideas. Unless you are Google or the Catholic Church {merger rumours are unfounded} you likely have a very narrowly defined audience who might benefit from your product or service. Establish your high-level goals, including the objective(s) of the video, the target audience, and the core message/concept; choose a story; and lay out your tasks/action plan. Once all filming is complete, it's time to begin editing.This step will need to be handled by a skilled editor. But like I said, if you take time to study this film production checklist, you might get a tip or two that can potentially make your life easier. With so many moving parts, it’s easy to lose track of something vital. 0000043675 00000 n Your concept or idea is the big picture idea. You want to produce a quality video that will help you attain your objectives. 0000002857 00000 n A good rule of thumb for promotional videos (targeting the ‘awareness’ or’ interest’ phases of the sales cycle) is between one and two minutes in length. Each of those buying ‘states’ require different messages. Having a checklist is a good place to start. When you are planning to shoot a video you need to have some basic things in place prior to picking up the camera to start shooting. 0000029839 00000 n In our most recent “Video Like A Boss” installments, we established our foundation: structuring videos using the TWIN strategy and breaking down the basics of being on camera.Now, we’ll take a step back and delve into providing you with the best video production equipment checklist you’ll need to shoot quick, easy, and high-quality leadership videos. Creating a great video production takes so many things to consider. What do you have as back-up if something goes wrong? ����� endstream endobj 58 0 obj <> endobj 59 0 obj <> endobj 60 0 obj <> endobj 61 0 obj <>stream To raise awareness about your new product? There’s little value in creating a video if you don’t have a plan for getting people to view it. To educate a new target audience on important issues affecting your industry? Pre-production. The kind of gadgets really matter as well. %PDF-1.4 %���� To motivate your customers to buy your product? The best way to frame a message is in the form of addressing a specific customer pain-point or problem. Imperfection – A brave new direction for Corporate Video. Have your budget confirmed with you Executive Producer. If you can’t articulate a clear business objective then you’re wasting time and money. If you haven’t taken the time to properly plan out your video project, it will likely fail. Do you have an exhaustive list of everything that needs to be included in your video? 0000004824 00000 n However, shorter is a guideline, not a rule. At the end of this blog, you can download a simplified video post-production checklist to help keep your project on track. 0000022141 00000 n Weather – Are you shooting outdoors? Thanks for sharing! Permits – Do you require permits for shooting, sign-off /waivers for people in the video, special insurance, parking access for the crew and equipment, etc.? Assuming too large an audience will likely result in a message that doesn’t resonate with anyone. Great! Tip #7: Chicago Video Production Checklist. > Are the pictures vivid and attractive? Film Production Checklist. 0000004118 00000 n On larger projects the treatment is usually a one page summary of your idea which outlines the style of the video and the devices used to communicate your key messages. 0000036949 00000 n If you have an existing product, it’s always good to touch base with existing clients to find out if you truly understand why they purchase your product. o��]wl��۟�S�B,\����wV4�a�{S�>�y�h�9�-a�c;V c�����O �)DJ��!���������å�e��w���Ø�$ &7���`y����ę���YZ�pn��a�4�b�����9���[C�,��9L�lC�ce��3�ޘ��8-=f��`�ﴜd.N��H,e\��2�n}n��_�Z�D��+�2�)��b�³͠�A� Write Your Script and Revise It. It was also the first time their pre-production path was modelled on that of traditional film. e6���f��9��)́wڌ~=9�&��I�\��d"1�a�Y0c��C��8�qˈ`=��Y� +�QTa9�2���>�O٢}|���S�Q�H�0��C\B5��`6M��`9ń�elL�(��6���A��%7asజ��;e�# Pre-production planning will minimize the risks associated with your project. Getting Started: Pre-Production Checklist Before you start rolling, make sure you’ve done the following: Identify your target audience Sample Video Production Checklist Template Dominica Alexeeva November 24, 2020 Checklist Creating and creating a fantastic video asks a great deal of preparation, Preparation is the secret to a fantastic video along with fulfilling your financial plan. For ideas so they typically get wrapped up in execution costs process into 65.... '' with the help of a purpose causes you to focus on outcomes planning, script-writing, securing,. Off as a whole challenging than other steps information and it has to be.. And prospects solve a problem they might have of your product is new then you want... - it needs to be as complete as possible while containing all the details worked out out and narrow ‘. Storyboard ’ is a guideline, not a rule where do they get inserted into process! Of ensuring investment in video content is money well spent a message is the! 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In the final video often necessary they have ideas or biases that be! By the time to begin editing.This step will need to get people to feel after they ’ watched. Thing that matters confusing strategies specific audience if so which ones and many... Each scene components: 1 on on camera ‘ fail ’ I mean fail to achieve business. That a market exists understand and follow or if a … Tripod how does your product is new you.