There has been a lot of studies which have focused on the celebrity endorsement of Oprah Winfrey for Obama in the Presidential elections of 2008 (O’ Regan, 2012; Pease & Brewer 2008; Garthwaite and Moore, 2008) and if we take that example and apply it here, then according to balance theory if an individual likes Oprah Winfrey (P+O) and Oprah endorsed Obama for the elections, then the balance … Think you've scoured every tabloid, gossip site, and imgur dump for rare celebrity pics? Vote for your favorite print advertisements and commercials featuring stars, add any not listed, or re-rank this list of the most successful celebrity endorsements. The purposes of this paper are threefold: first, ... Kahle and Homer (1985) for example, discove r if there were . There’s a reason why companies usually hire celebrities from a specific industry. Hatcher made an endorsement deal in 2005 with skin-care line Hydroderm, but in 2007 they sued her for $2.8 million, claiming she violated the part of the contract where she agreed not to endorse any other competing companies. When she was just 15 years old, Brooke Shields starred an ad for Calvin Klein jeans that featured the famous line, “What gets between me and my Calvins? Brad Pitt even made history as the first male spokesperson for classic fragrance Chanel No. More importantly, Jordan’s affiliation with Nike launched his own spin-off brand, Jordan Brand, which until recently was the #2 best-selling sneaker company in America. Perhaps his most best-known turn came as a spokesperson for pizza chain Papa John’s. Alex Trebek spends most of his days moderating trivia hijinks over at “Jeopardy,” but he also appears in some commercial breaks shilling for Colonial Penn life insurance. Male celebs are also getting more and more into brand endorsement, from one of the highest-paid athletes David Beckham promoting retail clothing giant H&M, to Daniel Craig as James Bond appearing in a Heineken beer ad. Well, don't shut down your device just yet. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Provides guidance and best practice on using a celebrity to communicate a brand in the age of social media, where a move to engaged experts and stars-of-the-people can connect with consumers through digital in an effective and authentic way. Cute characters like geckos and tigers are great tools for selling car insurance and breakfast cereal, but sometimes brands need more of a human touch to move the sales needle. While McConaughey began his career as a goofy hunk in films like  “Dazed and Confused” and “The Wedding Planner,” his evolution into a sophisticated actor in “Dallas Buyers Club” and “True Detective” allowed him to endorse more sophisticated brands like Lincoln, which, in turn, got mocked by Saturday Night Live. Nothing.” She was no stranger to controversy at that point, having starred as a child prostitute in “Pretty Baby” and a barely clothed castaway in “The Blue Lagoon.” Thirty-seven years after her original 1980 ad campaign, she starred in another Calvin Klein ad at age 52, modeling the brand’s lingerie. The most memorable ads often feature a major Hollywood star. This list of 30 famous celebrity endorsements features actors, athletes, and entertainers who have parlayed their fame into even greater paychecks by aligning themselves with everything from shampoo to life insurance. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. The best celebrity endorsers can even become synonymous with multiple brands. One of the strongest reasons for using a celebrity as a product endorsement is that it can link the product to the celebrity's skills. You might also be interested in celebrity businesses that failed miserably and athletes who lost endorsements. Celebrity endorsement is a widely used tactic in marketing and much research has been done on the selection and effect of celebrity endorsement. Even though there is a lot of literature about celebrity endorsement, no research has been made up to now about how this method is used in the housing market. Trebek has been a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. 13 examples: A year later, the campaign was ditched in favor of a celebrity endorsement… Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. The wrong partnership can have you scrambling to disengage your product from the negative fallout of a tabloid headline, leaving you to question why you should use celebrity endorsements. Using religion in a form of advertisement is something we perhaps see less of in this day and age (certainly not endorsed by our favourite pop stars), but as I delved into the archives of endorsements past, I found no shortage of strange celebrity and product pairings as you’re about to see… Doris Day, on a road-roller. The most sincere celebrity endorsements happen when the celebrity actually uses the product. Interestingly, the result shows that the average age among the best was 40, while the worst was only 28, suggesting that consumers trust older actors more than younger ones. sometimes brands need more of a human touch, was the #2 best-selling sneaker company in America, been a spokesman for the company since 1998, “Dazed and Confused” and “The Wedding Planner,”, Brooke Shields starred an ad for Calvin Klein jeans. John Stamos started appearing on behalf of Dannon’s Oikos greek yogurt back in 2011, starring in two separate Super Bowl commercials for the brand before Oikos opted to go with Cam Newton instead. From Britney Spears to Betty White, famous people of all ages help turn a product endorsement into a huge part of pop culture. 2 Bill Cosby for Jell-O When Danica Patrick first emerged on the auto racing scene, she was something of a novelty—and that's exactly what appealed to the website domain brokers at GoDaddy. Other celebrity influencers of course still fit the traditional image of cool role models such as street dancer and founder of Diversity Ashley Banjo, global magic icon Dynamo, pop stars, Premier League footballers and of course a plethora of other elite sports personalities including Olympians Jessica Ennis-Hill, Tom Daley and Sir Bradley Wiggins. Celebrity Endorsement - essay example for free Newyorkessays - database with more than 65000 college essays for studying 】 Snapchat celebrity Shaun McBride, better known as Shonduras on the popular social media platform, has amassed hundreds of thousands of followers. The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. A celebrity endorsement can be the powerhouse that propels your product marketing to the next level. Oprah Winfrey has openly struggled with her weight for years, so her longtime pairing with Weight Watchers feels uniquely authentic. Upvote the best ad campaigns starring celebs, celebrity businesses that failed miserably, one of the highest-paid athletes David Beckham, list of 2017 psychological thriller films. [Figure][1] Celebrity endorsement in advertising is grounded in a common marketing assumption: Corporations have realized for some time that celebrity endorsers can enhance advertisement credibility and liking as well as brand image, awareness, and purchase behavior. George Clooney & Nespresso – successfully conveyed Nespresso’s image as an elegant and sophisticated brand. 5. Take Michael Jordan—it’s not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). List RulesUpvote the best ad campaigns starring celebs. In a nod to professional symmetry, Patrick joined forces with GoDaddy again for the final races of her career at the Daytona 500 and Indy 500 this year. Effect of Celebrity Endorsement on Brand Image Learning from the example of Nike; the brand is well known in almost all parts of the world, especially being ranked the 16 th most valuable brand by the annual Forbes ranking of The World’s Most Valuable Brands, … The shoe has now 33 editions and numerous re-releases and re-designs with different colors. #498 of 753 People We Wish Were Still Alive#169 of 258 The Best Marvel Movie Actors Ever#107 of 149 The All-Time Greatest Action Stars. An entrepreneur may lack the ideas to add quality to his or her product but through advertisement and celebrity endorsement, the product gains credibility in the market. Endorsements often work best when they fit the personality of the celebrity, and that proves true in the case of Matthew McConaughey and Lincoln Motor Company. This has made her hundreds of millions of dollars in profit. Examples of celebrity endorsement in a sentence, how to use it. A celebrity endorsement provides an alternative to creative ads. As an added bonus, Oprah sits on the board of the corporation, and invested heavily in the company. Get Stacker's best stories delivered right to your inbox. For example, Heston Blumenthal’s eyewear range for Vision Express, although a costly campaign, helped to drive a 6% increase in sales in 2013 and an 11% rise in operating profits. The most famous endorsements create an indelible connection between brands and their spokespeople. Celebrity endorsement marketing strategies go back as far as the concept of celebrities. The allure of a product endorsed by a famous person was powerful then, and that attraction continues today. Culture road block can be manipulated by using celebrity with worldwide reputation (Kaikati, 1987). That ownership percentage converted to major cash (estimates put it close to $100 million) when Coca-Cola purchased the company for $4.1 billion. For example, getting Stephen Curry and Rihanna to endorse your products allows you to tap two different markets all at once, namely the sports industry and the music industry. Manning appeared in commercials for the chain, and even owned 31 Papa John’s franchises before selling them in February. Her hair has been a topic of discussion of late, so it makes sense for her to work with a hair care brand. 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